holidaycars.com online car rental world player in 2010
Sassenheim, 22 December 2009
Approaching 2010 holidaycars.com is growing into one of the world’s biggest players for its customers in the field of online car rental. The company exists for a decade, with its products reaching all customers of all major languages, totaling in number of three billion. “A new website and a more efficient online strategy are mutually reinforcing, where half of the world can benefit from our concept.” said Robbert Jan Meerpoel, director of holidaycars.com, looking ahead to the coming year.
This strong market expansion shall also be made possible by the launch of the new website, early next year. Here people worldwide will benefit from it greatly: searching in their own languages (a total of 21 languages), booking in their local prices together with other advantages holidaycars.com has to offer (transparency, sharp prices and an abundance of availability).” In addition we can offer our successful online marketing campaigns in all languages. Polish consumers who go online looking for a holiday car will get the same ads in their own language seen by American, Russian or Chinese,” explained Robbert Jan Meerpoel.
Substantial further increase
This method of working implies holidaycars.com’s shift of approach to its customers. “We no longer set our focus to country base but rather language base.” Robbert Jan Meerpoel explained. He refers to Belgium, South Africa, Brazil, Turkey, Italy, Scandinavia and China, countries within which holidaycars.com already has representative offices operating. “We serve primary markets intensively. After we set up our local offices, we saw a sharp increase soon in customer bookings. Now many more consumers worldwide can get familiar with our concept, so it is realistic to forecast that a significant further increase will be achieved in 2010,” said Meerpoel.
Rental car industry recovery coming year
Furthermore Meerpoel expects that the rental car industry in the travel branch will start recovering in 2010. “Of course we are aware of the limited availability of rental cars in countries around the Mediterranean Sea. In mid January we are starting a massive early-bird booking campaign among our customers. If we consider the number of bookings in the last quarter of 2009 and the forecasts of our customers for the new year, we are optimistic about the future of online car rental products.”
About holidaycars.com:
As a partner of Avis, Hertz, Europcar, Budget, Alamo and Dollar Rent a Car, holidaycars.com has a network of more than 17.000 destinations in 125 countries and is thus one of the biggest rental car brokers in Europe. All possible car types, even the less standard ones, are available. The travel agent can offer a clear comparison chart for online and real time viewing and choosing a rental car based on price, brand or conditions. In addition, the customers are able to cancel the booking up to the last minute. holidaycars.com has sales offices in the Netherlands, Belgium, Brazil, Ireland, Italy, Turkey, Scandinavia and South Africa. The car rental from holidaycars.com can be arranged through all reputable travel agents and over 1.200 online-partner websites.
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